Dynamic Pricing Transparency, Price Fairness, and Perceived Customer Control as Drivers of Perceived Transaction Value among Ride-Hailing Users in Greater Jakarta, Indonesia. Journal of Customer Value and Operational Excellence, [S. l.], v. 1, n. 01, p. 25–38, 2026. DOI: 10.71238/jcvoe.v1i01.220. Disponível em: https://north-press.com/index.php/jcvoe/article/view/220.. Acesso em: 3 nov. 2026.