Personalization or Manipulation? Analysis of Personalization Marketing Strategy on Consumer Purchase Decision in Indonesian E-Commerce. Sciences du Nord Economics and Business, [S. l.], v. 2, n. 01, p. 70–81, 2025. DOI: 10.71238/sneb.v2i01.62. Disponível em: https://north-press.com/index.php/sneb/article/view/62.. Acesso em: 1 jul. 2025.