Technology Use and Social Interaction in Bandung City a Quantitative Analysis of the Relationship between Social Media Use and Communication Patterns in the Community

Authors

  • Loso Judijanto IPOSS Jakarta Author
  • Alim Hardiansyah Universitas Sultan Ageng Tirtayasa Banten Author
  • Emdat Suprayitno Universitas Wiraraja Author

DOI:

https://doi.org/10.58812/t2mdab42

Keywords:

Social Interaction, Bandung City, social media, Technology Use, Communication Patterns

Abstract

With a particular emphasis on the connection between social media use and communication patterns, this study explores the dynamic interaction between technology use and social interaction in Bandung City. The study included 100 participants who were representative of several demographic aspects. A descriptive analysis revealed that social media involvement was highly prevalent, with Facebook, Instagram, and WhatsApp being the most widely used platforms. The community demonstrated a dual communication environment, combining digital means for social media, event planning, and news distribution with more traditional in-person contacts. The structural model analysis demonstrated a strong positive association between social media use and community participation as well as a considerable influence on communication preferences. The measurement model assessment validated the validity and reliability of the constructs. The results highlight the necessity for adaptable communication techniques that incorporate both conventional and digital media and provide useful insights for community development and policy formulation in Bandung City respectively.

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Published

2024-02-07

Issue

Vol. 1 No. 01 (2024): Sciences du Nord Humanities and Social Sciences

Section

Articles

License

Copyright (c) 2024 Loso Judijanto, Alim Hardiansyah, Emdat Suprayitno (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Technology Use and Social Interaction in Bandung City a Quantitative Analysis of the Relationship between Social Media Use and Communication Patterns in the Community. (2024). Sciences Du Nord Humanities and Social Sciences, 1(01), 08-13. https://doi.org/10.58812/t2mdab42