Analysis of the Use of IoT and Big Data in Decision Making at Technology Companies in Tangerang

Authors

  • Loso Judijanto IPOSS Jakarta Author
  • Rifky Lana Rahardian Institut Teknologi dan Bisnis STIKOM Bali Author
  • Budi Nugroho Politeknik Tunas Pemuda Author
  • Usup Usup Politeknik Tunas Pemuda Author
  • Arnes Yuli Vandika Universitas Bandar Lampung Author

Keywords:

Internet of Things, Big Data, Decision-making effectiveness, Technology companies, Tangerang

Abstract

This study investigates the impact of the Internet of Things (IoT) and Big Data on decision-making processes within technology companies in Tangerang, Indonesia. Using a quantitative approach, data were collected from 65 respondents through structured questionnaires, with responses measured on a Likert scale (1-5). Data analysis was conducted using SPSS version 26, with descriptive statistics, correlation analysis, and multiple regression analysis employed to examine the relationships between the variables. The results reveal a significant positive relationship between IoT implementation, Big Data utilization, and decision-making effectiveness. IoT was found to have a slightly stronger impact than Big Data on decision-making, suggesting that real-time data collection plays a crucial role in operational decision-making. This study highlights the importance of IoT and Big Data in enhancing decision-making and provides practical insights for technology companies aiming to improve their business processes.

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Published

2024-10-08

How to Cite

Analysis of the Use of IoT and Big Data in Decision Making at Technology Companies in Tangerang. (2024). Sciences Du Nord Nature Science and Technology, 1(02), 42-50. https://north-press.com/index.php/snnst/article/view/34